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Buying Mortgage Leads Part 1 |
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Written by LeadPortal
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Friday, 03 December 2004 |
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Welcome to LeadPortal.com. No that you have arrived and can not
find a "Buy Leads Here" button, you are probably annoyed that we have
just wasted your time. Rest assured that even though you can not
buy leads from LeadPortal.com, we can help you with the process.
LeadPortal was created to be a safe place for mortgage brokers to buy
leads. Well, what does safe mean? Safe means we placed
ourselves in between the lead companies and the mortgage brokers in
order to protect the mortgage brokers from the pitfalls that often loom
behind a lead companies pretty website. No refunds on bogus
leads, wasted time on bogus leads, wrong filters, 30 brokers for each
lead and just flat out no leads are all problems brokers face when they
sign up with bad lead companies. LeadPortal sounds like a great
idea right? Absolutely, it is a great idea but we were unable to
reach a good balance of quality lead companies and large lead
buyers. To run an effective marketplace you need to have quality
suppliers and quality buyers. We had problems creating this
utopia and one of the reasons was crooks, I mean lead companies,
providing bad leads.
If it doesn't kill you, it can only make you better and we are still
here so you can learn from our pain! One process we had in place
from the beginning at LeadPortal was a background check on all lead
companies that wanted to sell leads through LeadPortal.com. The
background checks were all very simple and forward yet over half of the
lead companies who expressed interest in LeadPortal did not fill out
the simple forms. Why? Well, because they are trying to
hide something.
In the next article or two I am going to cover the background checks
you should run on any lead company you want to buy leads from in the
future. If you ask the lead companies for this information and
they refuse or give you a fuzzy answer, don't just walk away,
run! You MUST treat every mortgage lead company as if they are
going to rip you off until they prove, over time, that they are in fact
honest.
This article was written by the team at LeadPortal.com.
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Last Updated ( Thursday, 31 March 2005 )
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