|
Written by Administrator
|
|
Wednesday, 30 March 2005 |
|
Accepting leads online and then routing them to your LO's can be done
in a million ways. We have all seen or heard about the mortgage
companies that receive leads, print them out on paper, and hand them
out around the office. Maybe this is working for you, maybe it is
not working for you. Mortgage leads are valuable but their value
decreases exponentially with age. If you hand an amazing mortgage
lead to a loan officer who is swamped with work, you might be throwing
that lead away. Do you know the disposition of all of your leads
right now? How is Loan Officer Z doing with that condo lead you
gave him last week? If you do not understand the importance of
knowing the status of your leads, you have a long ways to go.
Status is just the tip of the iceberg because you must first understand
how your LO's are doing with the leads before you can figure out ways
to help them improve their lead closing rates.
We will cover lead management, landing page sites, lead routing,
followup campaigns and other topics in this section to help you help
your LO's close more mortgage leads.
|
Lead Management 
