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Written by Administrator
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Wednesday, 30 March 2005 |
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Online marketing can be incredibly expensive in certain markets.
Certain keyword phrases at Google and Overture can run over $7 per
click. It can take a lot of clicks to generate a lead and then a
lot of leads to generate a sale. It adds up, especially if you
are not utilizing lead management like you should. So expensive
in fact that often doing traditional mortgage lead marketing can be a
more economical route. Mortgage postcards, radio, newsletters and
a good old letter can often generate you more quality leads than
sending more traffic to a web site. We will cover these offline
topics in this section.
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Last Updated ( Wednesday, 30 March 2005 )
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Offline Marketing 
